IBM: Drilling for insights
Credits: Animation, concept, storyboarding
This GIF is part of a series for social media promoting stories from 'IBM Client Success Field Notes'. Field Notes is a blog which shares the unique and personal stories of IBM solution implementations.
The blog referenced oil companies using IBM tools to gain insights. I wanted to make a clear reference to both an oil rig and to data insights. I like the concept of showing the data as a by-product coming out of the chimneys, that normally can be lost without the right tools. I chose to have the data graphics link with a dashed line to the creation of new oil rigs, showing that the data insights spark innovation and progress.