IBM: Nascar x The Weather Company
Credits: Animation, concept, storyboarding
This GIF for social media is part of a series promoting stories from 'IBM Client Success Field Notes'. Field Notes is a blog which shares the unique and personal stories of IBM solution implementations.
This GIF focuses on the collaboration between NASCAR and The Weather Company, and how real-time weather insights are helping NASCAR teams optimise their race day performance. 
In one part of the GIF, the car races under sunny, hot temperatures on a stretch of track—with this information, the team has been able to predict that the engine has a chance of overheating. The GIF also shows the car racing under wet conditions on another part of the track—once again, because the weather information was delivered in real-time, the car has already been outfitted in wet tires to run the best race it can.