IBM: Using social media to determine marketing
Credits: Animation, concept, storyboarding
This GIF for social media is part of a series promoting stories from 'IBM Client Success Field Notes'. Field Notes is a blog which shares the unique and personal stories of IBM solution implementations.
This GIF explores the idea of using social media to generate insights into buying behaviour. It shows how users of Audiense’s Watson-powered technology can create personalised experiences for their customers to facilitate buy-in.